itstru.ai

The Process

How It Works

Three phases, end to end — from a raw idea to a validated, built, and deployed product. Pay per phase. Skip what you don't need.

Phase 1Available now

Validation & Prototype

Find out if your idea is worth building, with a clickable prototype you can actually demo.

$497 — founding pricing

1. Book a consultation

Schedule a 30-minute call with a human expert. We walk through a detailed questionnaire together — your idea, audience, must-have features, competitors, and how you see this making money.

2. AI generates research and strategy

Our pipeline produces a market research report (competitor landscape, market sizing, trends, SWOT) and a business summary with a go-to-market strategy you can act on.

3. Clickable prototype is built

AI builds a multi-screen, interactive HTML mockup of your app. Click through it, demo it, share it. It's the fastest way to see what you're really building before you build it.

4. Expert reviews everything

Nothing ships until a real expert has read every word and clicked every screen. AI does the heavy lifting; a human makes sure it's right.

5. You receive your deliverables

Research report, business summary, and clickable prototype — all delivered through your private project portal in about a week.

Phase 2Rolling out to Phase 1 clients first

MVP Build

Turn your validated prototype into a real, working web app — built by AI, reviewed by a human engineer.

Talk to us on your consultation

1. AI plans the architecture

Using your prototype and questionnaire as the spec, AI proposes the database schema, API surface, auth model, and key flows. A human engineer signs off before any code gets written.

2. AI builds the working app

Backend, frontend, database, and auth — built and wired together by AI. Real working features behind real screens, not a mockup.

3. Human engineer reviews and ships

An engineer reviews the code, exercises the flows, and fixes anything AI got wrong before you see it. You get a working URL and the source code.

Phase 3Custom engagement

Full Product

Production-ready: branding, design system, payments, integrations, and deployment.

Custom quote

1. Branding and design system

Logo, brand voice, color and typography system, and a polished UI applied across the whole product — not stock components.

2. Production build

Payments, third-party integrations, content management, and the rest of what a real product needs. Built on top of your Phase 2 MVP.

3. Deploy and hand off

Production deployment, monitoring, and a clean handoff so you (or your team) can take it from here.